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5 Marvelous Tips to Become a Better Influencer in Your Organization


The ability to influence is very essential and vital in ones career, management and leadership. A good influencer is often looked up on and can be well suited for a leader’s position. We are constantly trying to influence people by our words in every phase of our life, during a job interview you are trying to influence and convince the interviewee that you are the best suited candidate; or in your personal life where you are constantly trying to influence your lover that no one can love him/her more than you do.

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Tips For The Connected Entrepreneur

Attracting The RIGHT Channel Partners


Technology brands thrive and survive off channel partners. In fact for companies like Microsoft, HP and Cisco, a sharp decline in their channel marketing efforts could be catastrophic to their bottom line. But that doesn't mean that only the big players have a stake in channel partners. 

Here I’ll outline a few ideas on how entrepreneurs and smaller tech establishments can develop their own channel marketing initiatives! 


Understand your partners - they will have both weak and strong points. Find out what they are by conducting surveys and polls that are aimed at manager-level staff. This will allow you to assess both their preparedness for marketing and their communication weaknesses. Based on your results, develop a game plan to improve and simplify communications between channel partners while reaching out to individuals with specific problem areas.


Strive toward the ideal partner relationship framework, by rewarding the cream of your crop with additional resources and incentives. However, don’t neglect the smaller enterprises within your program – they will be huge someday. To cater to their needs and expectations invite them to webinars and discussion forums where they can learn from your channel partner community and implement measures that will accelerate growth and provide for faster development while streamlining relationships and communication efforts. 

Source:

Thomson Data

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Drip Marketing: What & What-NOT To Do When Trying To Ride The Wave!

Is your customer base shrinking? Are your rivals stealing away prime prospects at will? Well, perhaps you haven’t created the right levels of awareness! In this article, John Duff gives you an in-depth look at how to get the most out of your drip marketing campaign.

With the internet throwing up a plethora of new advertising channels and engagement avenues, it’s time to take a look at what you need to do in order to stay at the top of your game. One way to keep ahead of the pack is develop a sound drip marketing strategy, and driving customer engagement. 

In this post, we’ll discuss the possible ways that you can drive your drip marketing campaign to success while keeping it safe from the pitfalls of inexperience
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Don’t Send Out A Tsunami Of Email            

Flooding your prospects’ inboxes with superfluous amounts of information is never the smartest thing to do. 
Everyone knows that, right?
Wrong.
Lots of overzealous marketers tend to believe that the more emails they ply their prospects with, the better the response rate. But quite the opposite is true. Sending out content on too regular a basis can actually drive waves of subscribers away from your drip marketing program.

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The 6 Most Meaningful Metrics In B2B Social Media

Clueless about how to go about measuring your company’s social media campaign? John Duff gives you the goods on exactly what to track and what to expect from the results!

Given the storm social media marketing has thrown up over the past year, it’s no surprise that many folks have dived in head first without gaining a solid idea of what they’re supposed to be doing. This problem is compounded by the fact that the number of social media networks is on the rise with new formats that take advantage of the dizzying possibilities in Web 2.0. 


In the B2B sphere, a problem that nearly cripples every social media initiative is the supposed lack of clearly measurable and monetized metrics to track. Clearly, rigid management structures and wary executives are worried about not being able to measure performance that translates into definable ROI. Well, to help address your woes, here is list of the top 6 metrics to track when engaging in a full-blown B2B social media campaign.




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Email Prospecting: 10 Ways To Find B2B Gold in 2012!

Summary: Need a refresher course on 2012’s most promising email prospecting techniques? In this article john Duff helps you put the fire back into your efforts with 2012’s hottest B2B prospecting tips!


Among hyper-competitive markets, the perfect prospects can sometimes be hard as hell to find. As marketers increasingly turn to email to generate short term revenue with minimal investment, the email marketer’s job becomes harder than ever. Seriously, with the kind of results sales bosses expect from their teams borders on the ridiculous, right? 


But worry not. There is a way and nice Mr. Duff is going to help you find it. Here is a selection of the finest B2B prospecting tips from around the web, to ensure that you hit your targets on time, every time!


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http://www.thomsondata.com/article/email-prospecting.php

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