Is your customer base shrinking? Are your rivals stealing away prime prospects at will? Well, perhaps you haven’t created the right levels of awareness! In this article, John Duff gives you an in-depth look at how to get the most out of your drip marketing campaign.
With the internet throwing up a plethora of new advertising channels and engagement avenues, it’s time to take a look at what you need to do in order to stay at the top of your game. One way to keep ahead of the pack is develop a sound drip marketing strategy, and driving customer engagement.
In this post, we’ll discuss the possible ways that you can drive your drip marketing campaign to success while keeping it safe from the pitfalls of inexperience
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Don’t Send Out A Tsunami Of Email
Flooding your prospects’ inboxes with superfluous amounts of information is never the smartest thing to do.
Everyone knows that, right?
Wrong.
Everyone knows that, right?
Wrong.
Lots of overzealous marketers tend to believe that the more emails they ply their prospects with, the better the response rate. But quite the opposite is true. Sending out content on too regular a basis can actually drive waves of subscribers away from your drip marketing program.
