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5 Tips To Be A Better Leader


Leaders are born but who knows until and unless they showcased their leadership qualities. The same is applicable to the leaders who run their team in every organization. For leaders, it’s a bit different. How do you show that you’re leading?

So here are five competencies that good leaders demonstrate. Alarming, these five points are must for you to lead. Let’s have a look!

1. Visibility

We know that leaders need to be seen by followers--from formal presentations and announcements, to a crisis, to simple “managing by walking around.”  The less-obvious occasions, however, are easily overlooked. They can be lost opportunities, or powerful expressions of leadership.

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Strategies Implemented: Awkward Tweeter!


Does your Twitter marketing strategy feel like ineffectual? Have you been stumbling around Twitter trying to get more followers without really knowing how? Do you have a clueless expression on your face every time you sit down to type out a company tweet? Well you needn’t worry so much anymore because here we’ve got a short list of basic twitter strategies to help you launch your presence on everyone’s favorite 140 character-post social network!
  1. Read the news. Did I say ‘read’? I meant devour. The only thing that will keep your brand fresh in the eyes of tweeters and twitterers is if your posts are occasionally connected to current events. Finding and expressing a funny (not irreverent) side to controversy or popular movements will earn you lots of brownie points with the twitter nation.
  2. Tweet consistently and tweet often. But remember that your tweets shouldn’t sound forced. Instead, try sharing stuff that you find interesting, geeky, cool and well made.
  3. Don’t serve up the same fare every day. Diversify your posts and include angles drawn from far ranging topics. This will make your posts seem exciting and out of the ordinary and will hone your sense of humor – an essential talent when tweeting.
  4. There’s nothing wrong with re-tweeting stuff and contrary to what some people say, re-tweets aren’t the retreat of the uncreative mind.  Twitter is a social network and that makes sharing tweets a prerequisite. But do remember to add your own take to any topic that you think merits a re-tweet, since you’ll be staking a fraction of your online reputation on the topics that you choose to float about.
  5. This may contradict all the advice that other people have shared, but I’m going to suggest that you don’t pay attention to metrics too much. Just do your thing, do it well and you’ll see results pouring in!
  6. It’s a bad idea to handle everything yourself unless you’re quite the gifted conversationalist and a social butterfly to boot. In case you’re neither, a quick fix is to get your employees on board and have them contribute to your company’s tweets. Not only does this mix up your personality, but also adds a medley of voices to your Twitter presence and woos a broader audience.
  7. Your Twitter handle is likely to heavily influence the kind of responses that your receive. With that in mind I suggest you treat your Twitter handle like an exercise in branding. Something easy to remember with a direct link to your real-world brand would work nicely.
  8. Locate the bigwigs in your industry and follow them. Re-tweet their posts and comment on the events that are likely to shake them up or bring smiles to their faces. Where ever there exists controversy in your industry, make sure you stay right on top of it.


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Video SEO: It Matters a Lot


Traditionally search engine optimization techniques have focused on the optimization of keywords and written page content in order to generate first-page rankings with major search engines such as Google, Yahoo, and Bing. This was in large part because search engines were unable and unwilling to index videos and videos feeds, making it effectively unsearchable and useless.

But, when Google announced that it was integrating video into its main web search function three years ago. Ever since then, Google began to consider website results with videos on them as more relevant than websites with just pictures or text. It works the same way with any search engine. When there are relevant videos and audio on a website to go with the content, any search engine considers these as of more relevance to searchers' needs.

If you have video that's relevant, as any SEO guide will tell you, it certainly beats most other things you could do to optimize your website. The answer is clear - Google likes it when it has videos to present to you to go with a set of search results.

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Email Campaign: Get Set Go


With all the attention grabbing by social media websites it might seem insane to write something about email campaign. But the latest study by hubspot.com has raised tremendous questions on social media websites revealing the fact that 63% of B2B companies don’t get leads through social marketing.

So, the question arises from where these companies get leads. It depends on various marketing strategies, but the most efficient strategy would be email campaigning. The topic might not be the new, but after the Hubspot’s research I have decided to give you some of the result oriented tips to start the campaign.

1. Define the purpose of your email campaign:

To start your e-mail campaign on the right foot, be certain you define a clear goal or purpose. Forecast the future tools and make the strategies accordingly, so as later you won’t need any barriers and time to troubleshoot it.

2. Develop and prepare your email list:

Build an email list by encouraging current, previous and prospective customers to provide you with their email address. Entice them to give you permission to send them email by providing a basic clipboard on your front counter or submit form on your website that states “sign up here to receive coupons and discounts by email.” Targeted opt-in email lists of individuals interested in what you offer can also be purchased at reasonable prices.

3. Establish a time table:

Decide on how frequently you will be sending your broadcasts. There is a fine line between overdoing it and not reaching out enough in order to build and maintain long term relationship. Using a mixture of useful content and promotional messages and sending it at varying time intervals is an acceptable practice. Avoid sending too many promotional related emails.

4. Send emails when readers are most receptive:

Independent studies have shown the best persons rates are generated from email campaigns sent on Tuesdays and Wednesdays from 2-3 o’clock in the afternoon.

5. Write a Compelling email message:

The text body of your email is critical. Ensure your message gets right to the point with captivating content, exiting news or special offers. Be certain to include a sense of urgency with any promotional material. Place the most important portions of your message in the first paragraph. Use bullet points to make it easy to read. Well laid out content will help convert an opened email into a click to your website or phone call of your business.

6. Use a powerful subject line:

Remember, your subject line is the first weapon to lay impression on your customers. Capture the recipients’ attention with a short and captivating subject line. Studies have shown a well written subject line can produce open rates 10-20 times greater than your subject line or not.

7. Be personable:

Getting one-on-one personal attention is better than dealing with a faceless corporation any day of the week. Refrain from trying to sound professional and tone down the corporation speak. Your customers and prospects are your friends. Speak to them like real people. Your response4 and click-thru rates depend on it. 

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7 Prolific Tips for Team Building

A typical definition for team work would be "a joint action by a group of people, in which each person subordinates his or her individual interests and opinions to the unity and efficiency of the group.”



Being in a team has a lot to do with your sense of understanding about the mission or objectives of your organization.  In a team-oriented environment, you contribute to the overall success of the organization by working mutually and towards one particular goal!

Creating an effective team can be very challenging; you can’t just assign a bunch of people and put them in a room and just tell them to work together. The first thing you should understand while building a team is the difference between Team and Group. Broadly, a team is in which the individuals are interdependent and have a leader who leads the team, they share their information, knowledge and have the same goal and work towards it. But in a group though it’s known as “group effort”, individuals usually work individually.
Here are ten practical tips to help you get the most out of your team building program:

1. Laying the Foundation, and Understanding Your Goal:

The first principle to a successful team building is by forming a framework for the team members. The importance of team dynamics should be made clear to the team mates.  You can start with addressing the questions like; What is a team. The importance of team building? How beneficial it would be for the organization.
After the introduction, and induction of the new team, clear direction and agreement on mission and purpose should be explained for effective team work. Only when the members have clear expectations for the team's work, goals, accountability, and outcomes; they can be expected to work as a team and achieve their set goal.

2. Say No to Communication GAP:

Most often this is one of the major reasons why teams face a downfall. Communication gap is the Evil, as it kills the unity and interdependency among the teammates. In a team, people should feel free to express themselves and should not hesitate from voicing out his/her opinion.

3. The Stages of development:

Forming, storming, norming and performing are the four stages of team development. One can easily understand what these stages of development consist of; forming a perfect team is very important and the initial step towards team building; soon after that comes in execution of work among the team members which is known as storming. Then comes, setting rules and norms for a healthy development of the team, and that is known a norming and finally the ultimate step which decides whether the team is a success or not, performing.

4. Team Survey:

Conducting a survey on a weekly or monthly basis can be very productive, as it will tell you about the expectations of each individual from the team. Surveys can include topics such as, commitment, trust, communication and conflict resolution. 
Another way for assessing your team is by conducting weekly discussions regarding the teams progress and each team mates individual report can be produced and how many agree or disagree to the report and what changes they would like to bring. Practice regular, informal conversations that keep communication channels open.

5. Acknowledge Each and Every Effort:

Each team member adds value to the team. Take time and acknowledge each team member’s effort and appreciate their efforts. Everybody in the team is different and unique from the other, take time to bring out their specialty and various other capabilities. This will encourage the team members to work harder and bring out the best results.

6. Team Building Exercise:

Team building sessions can be fun, interactive and extremely productive for the team. Team building exercises can be of various types from fun filled activities, brain storming sessions to weekly debates. These kinds of exercises will help your team to bond better and understand each other’s strength and weakness and motivate you to work on it in future.

7. Celebrate Your Work:

Work can get monotonous and boring many a times, hence, it is very important to have laughter sessions and breaks while working. It is very important that the team members share a comfort zone, and that can be achieved only by, legitimizing humor among team members and you will likely lessen their stress and build their bond. Create times for people to laugh together and loosen up.

Conducting monthly outings in the form of dinner, parties or picnics can strengthen the bond between all the team members and this will also improve the attitude in the workplace as well.
Every organization talks about team building, team spirit, unity etc. but few understand how to create the experience of team work or how to develop an effective team. Belonging to a team, in the broadest sense, is a result of feeling part of something larger than being by you.

Ego clashes, communication gap and unwanted tiffs should be avoided as much as possible, because this affects the quality of work and makes the work environment feel polluted. Therefore, you can build an efficient team based on the points discussed and see the progress in the work front.


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7 Streaming Tips for Optimizing YouTube Videos

We all know that YouTube is one of the top visited sites on the Web in terms of popularity, content and dependability.  

Videos can be a great communication tool and more businesses utilize YouTube and videosharing sites to share their message. But like any other marketing tool, there are precautions to be taken for your video to yield any positive outcomes. But if not done correctly, your investment in online videos could be wasted!

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B2B Case Studies: 5 Mistakes to Avoid


As I told you before in many blogs that case study is one of the best ways we know to demonstrate the value of a B2B company and get the attention of buyers. The credibility you gain when a customer speaks on your behalf is second to none. And your ability to tell a story about what results you achieved in a specific situation is far better than any elevator pitch you could ever create.
But the question arises, why is it that so few B2B companies have case studies, and when they do, they often miss the mark? So this time I have decided to write some of the common yet effective mistakes that can kill your case studies.

Here are 5 common mistakes to avoid in B2B case studies.

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Where to Go: Facebook or LinkedIn


Today there are hundreds of social networking sites (Friendster, imeem, Flickr, Myspace, Plaxo, Xanga, the list goes on) that are connecting people around the world with different backgrounds, interests, hobbies and professions.  The two major sites that remain at the forefront are Facebook and LinkedIn.  What, you may ask, is the difference between the two?  Which one will be the most beneficial for your business?

I have said it many times before that for any B2B business, LinkedIn is the place to go. Not only can you create new connections, but in comparison to other social media sites, it’s four times better for B2B leads and almost three times more effective for generating new business leads.

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6 Summer Sips for B2B Marketers


It’s known that the Memorial Day kick starts the summer days. If not officially, but still you can take it as unofficial. Summer means more vacations, more barbeques, and less time in the office. It may be good for many, but no doubt it would be a fighting period for any of the B2B marketers.
So, to help beat the heat, here are some useful tips that can help you to fall the temperature.

1. It’s time to review:

Seriously, this would be the perfect time to review your website and its content. You might not get another chance to re-analyze your marketing tricks in near future. The time when the visitors are not visiting the site often, that time you need to brain storm about the past and try forecast the future plans and ideas.

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Get the Best Results from Your Marketing Programs!


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Drip Marketing: What & What-NOT To Do When Trying To Ride The Wave!

Is your customer base shrinking? Are your rivals stealing away prime prospects at will? Well, perhaps you haven’t created the right levels of awareness! In this article, John Duff gives you an in-depth look at how to get the most out of your drip marketing campaign.

With the internet throwing up a plethora of new advertising channels and engagement avenues, it’s time to take a look at what you need to do in order to stay at the top of your game. One way to keep ahead of the pack is develop a sound drip marketing strategy, and driving customer engagement. 

In this post, we’ll discuss the possible ways that you can drive your drip marketing campaign to success while keeping it safe from the pitfalls of inexperience
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Don’t Send Out A Tsunami Of Email            

Flooding your prospects’ inboxes with superfluous amounts of information is never the smartest thing to do. 
Everyone knows that, right?
Wrong.
Lots of overzealous marketers tend to believe that the more emails they ply their prospects with, the better the response rate. But quite the opposite is true. Sending out content on too regular a basis can actually drive waves of subscribers away from your drip marketing program.

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B2B Marketing: 5 Reasons Why Stumbling Can Get your Campaign Rumbling!

While it may not be your typical B2B sales portal, StumbleUpon (SU) offers a great many lucrative business opportunities to the marketer with a smart head on his shoulders. 



While B2C marketers have long know of and leveraged the power of stumbling to showcase their products to a delighted public, it's time B2B marketers woke up to this most excellent, traffic-driving discovery engine.

Of course some of you may be averse to simply taking my word for it (a damn shame, if you ask me) and so I've put together this little list of why you should get your landing pages indexed on SU right away.


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