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7 Streaming Tips for Optimizing YouTube Videos

We all know that YouTube is one of the top visited sites on the Web in terms of popularity, content and dependability.  

Videos can be a great communication tool and more businesses utilize YouTube and videosharing sites to share their message. But like any other marketing tool, there are precautions to be taken for your video to yield any positive outcomes. But if not done correctly, your investment in online videos could be wasted!

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Where to Go: Facebook or LinkedIn


Today there are hundreds of social networking sites (Friendster, imeem, Flickr, Myspace, Plaxo, Xanga, the list goes on) that are connecting people around the world with different backgrounds, interests, hobbies and professions.  The two major sites that remain at the forefront are Facebook and LinkedIn.  What, you may ask, is the difference between the two?  Which one will be the most beneficial for your business?

I have said it many times before that for any B2B business, LinkedIn is the place to go. Not only can you create new connections, but in comparison to other social media sites, it’s four times better for B2B leads and almost three times more effective for generating new business leads.

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The 6 Most Meaningful Metrics In B2B Social Media

Clueless about how to go about measuring your company’s social media campaign? John Duff gives you the goods on exactly what to track and what to expect from the results!

Given the storm social media marketing has thrown up over the past year, it’s no surprise that many folks have dived in head first without gaining a solid idea of what they’re supposed to be doing. This problem is compounded by the fact that the number of social media networks is on the rise with new formats that take advantage of the dizzying possibilities in Web 2.0. 


In the B2B sphere, a problem that nearly cripples every social media initiative is the supposed lack of clearly measurable and monetized metrics to track. Clearly, rigid management structures and wary executives are worried about not being able to measure performance that translates into definable ROI. Well, to help address your woes, here is list of the top 6 metrics to track when engaging in a full-blown B2B social media campaign.




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