Clueless about how to go about measuring your company’s social media campaign? John Duff gives you the goods on exactly what to track and what to expect from the results!

Given the storm social media marketing has thrown up over the past year, it’s no surprise that many folks have dived in head first without gaining a solid idea of what they’re supposed to be doing. This problem is compounded by the fact that the number of social media networks is on the rise with new formats that take advantage of the dizzying possibilities in Web 2.0. 


In the B2B sphere, a problem that nearly cripples every social media initiative is the supposed lack of clearly measurable and monetized metrics to track. Clearly, rigid management structures and wary executives are worried about not being able to measure performance that translates into definable ROI. Well, to help address your woes, here is list of the top 6 metrics to track when engaging in a full-blown B2B social media campaign.