Traditionally search engine optimization techniques have focused on the optimization of keywords and written page content in order to generate first-page rankings with major search engines such as Google, Yahoo, and Bing. This was in large part because search engines were unable and unwilling to index videos and videos feeds, making it effectively unsearchable and useless.

But, when Google announced that it was integrating video into its main web search function three years ago. Ever since then, Google began to consider website results with videos on them as more relevant than websites with just pictures or text. It works the same way with any search engine. When there are relevant videos and audio on a website to go with the content, any search engine considers these as of more relevance to searchers' needs.

If you have video that's relevant, as any SEO guide will tell you, it certainly beats most other things you could do to optimize your website. The answer is clear - Google likes it when it has videos to present to you to go with a set of search results.

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According to a recent report from, nearly 40% of all video streams were referred by Google, followed by Yahoo (5.6%), Bing (2.3%), and Facebook (0.4%). The rest came from direct traffic. So, if you want to succeed at video SEO, Google seems the best place to be. However, don’t forget Yahoo and Bing. Even though their ponds are smaller, that also means it’s easier to be the big fish and win the video SEO battle on those two search engines.

Why is ‘Video SEO’ important?
Today’s content must engage its audience, and nothing does that better than video. After all, it’s your video. You put it together how you want. You can make that video as unique and as informative as it needs to be, and you can ensure that its title and subject matter match your site’s keyword focused content.
The longer your visitors stay on your site, the lower your site’s bounce rate and consequently, the higher your site’s “stickiness”. Consider it a constant feedback loop, one where each visit to your site is maximized. More time spent on an individual page increases the value of that page, and means your visitor is more likely to investigate your site further.

How it works?
Video SEO is unlike the traditional SEO techniques for written matter. Search engines cannot evaluate the quality of a video file, nor rank them. Consequently, video files need to be tagged and labelled such that they can be ranked by search engines.

Video SEO involves usage of appropriate tagging and comments which increases the keyword relevance and ultimately translates into more user traffic. Normally, video sharing is a highly interactive process and is driven by user activity and choice. However video SEO techniques can provide the required guidance to 
enhance your online marketing results.

You need to realize that video SEO will ultimately decide the chance that your video content is viewed by the people you want. A video SEO service provider will help you to optimize your video and then help you to distribute it to various video sharing websites. This may also involve uploading your video files on the websites of other third parties.