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Have You Looked At The Top Mobile Marketing Trends For 2012?

Mobile advertising is growing at a rapid pace and looks set to outstrip traditional advertising spend while raking in a large portion of total digital advertising expenditure in the coming years. And marketers surprised by this trend really haven’t done their homework.



With the increased affordability of smart phones, the practically nominal prices paid for regular cellular phones and a new-found affluence have driven consumers to storm the markets with massively enlarged purchase volumes. In fact, over 60% of the world’s population now has access to cellular communication devices. 

Little wonder then that marketers view mobiles as an effective portal through which to deliver marketing missives, especially given the extremely high open rates for mobile campaigns. 

Here I’ve compiled a short list of upcoming trends in mobile marketing to help you keep pace with this rapidly evolving medium.

Interactive media – Rich media ads provide both interactivity and superior animation, and represent the future of mobile browser display advertising. With steadily rising bandwidth and improving browser display capabilities, rich media is set to bring a new generation of ads to consumer mobile screens.

Geo location – Advertisers are making heavy use of the fact that location-based mobile marketing can drive local sales using tightly focused targeting criteria. Integrating geographic information into your marketing campaign is particularly useful when trying to drive consumer traffic to your real world stores or (in the case of B2B marketing) when attempting to boost attendance rates at an event.

Social Gaming – Developers are coming to the fore with new smartphone gaming apps being released every week, and similarly, games on social networks are adapting and reconfiguring themselves to be accessible to mobile audiences as well. And it’s about time considering that over 40% of all activity on social networks like Facebook and Twitter comes from mobile browsers and apps.Gaming apps and the intense focus they command from users are a compelling medium for marketers to advertise within and I predict that 2012 will only enhance this trend.

Real-time bidding – A relatively new concept, but one that is quickly gaining cachet among marketers is real-time bidding (RTB). RTB is an effort to rejuvenate dying PPC campaigns by creating more value for the advertiser and affiliate alike. The system takes into account the greater user activity monitoring capabilities of affiliate networks to allow marketers to bid for individual impressions in real-time, using automated algorithmic functions to correlate user activity and value, subsequently generating correspondingly high or low bids. RTB is on its way to replacing existing PPC advertising models like Adwords among mobile internet users.

Video – Advertisers who haven’t taken video seriously enough to consider it a viable form of mobile advertising had better rethink their strategies. Mobile users are a far cry from the early days of mobile internet usage and now have access to 4G bandwidth and some truly excellent hardware. As smartphones users overtake the number of regular phone users out there, video is likely to establish a strong presence among future mobile marketing media.

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A Short Guide to make Loyal Customers


For every company the customer loyalty is must, as it gives them a better chance to expand their relationship. In this article, I will portray you few tips and guides to strengthen the term “Customer loyalty.”

Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. 

A customer for life is someone who will always buy from you whenever possible, and will tell their friends about your business.

In short, you build customer loyalty by treating people how they want to be treated. Does your marketing plan include strategies and tactic for customer loyalty and customer retention?

If not, then here are few ways and tips of which you can induce more customer loyalties.

Treat Customers well: 

It may seem obvious, but by far the most effective way to make customers loyal is to treat them well. Provide a good product or service at a reasonable cost, provide friendly customer service at all times, and deal with complaints as quickly and effectively as possible. Be honest, and give the customer reason to trust you. Loyalty rarely exists without trust.


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Transactional Vs. Consultative: 4 Key Differentiators



Much of the time, I find that far too many sales reps cannot or just simply refuse to understand the difference between a transactional and a consultative sale. To them, a sale is a sale and the bigger the deal, better the wrangler (read rep). In some ways this is downright true and in other ways that sort of thinking will lead you into a dead-end at high speed. That metaphor implies that you don’t just stop and turn around, but crash headlong into a wall instead – that translates into creating a dissatisfied customer, who will never use your service again and will probably bitch about your brand and the hard time you gave them.


So all you slightly over-eager sales reps out there, here you go: I give you the definitive guide to differentiating transactional and consultative sales.


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