Dealing
Penguin2.0 Post Trauma
An in-hand
guide to develop competitive Local SEO strategies for Small business
About the author:
John Duff
is a published author and senior marketing manager for Thomson Data, a data
management company that has helped sell thousands of software products on a
global scale. With over 11 years of experience in online marketing techniques,
John has authored articles for several leading business journals, worldwide.
Summary
While SEO
continues to travel through its own leaps of success, Google introduces new
guidelines to ensure website rankings stay true to its nature. Therefore, what
does the launch of Penguin 2.0 means to B2B marketers; it means that Google has
managed to set you back on work on search engine optimization task. The
objective of Penguin 2.0 lies in tracking ‘spammy’ links and also linking the concepts
of websites. The update then move to filter black hat techniques, but with
continued support of many internet marketers within SEO community, we were able
to find what the “bad links” basically were.
For every
problem, there is a panacea and with an attempt to provide collated information
about Penguin 2.0 effects and how small companies can leverage it with local
SEO strategies, Thomson Data makes an attempt to educate and empower its
readers through the following brief.
It’s
already past 4 months that Penguin 2.0 update has arrived and the crucial
testing period of B2B marketers started. Penguin 2.0 is a much “deeper”
algorithmic update focused on flushing out sites that were benefited from link
spams while promising to positively impact as against the predecessor launched
in 2012. While that update kept the unnatural links in check, Penguin 2.0 especially
focused on backlink patterns, anchor text uses and manipulative link building
tactics which can misguide end users.
