Dealing Penguin2.0 Post Trauma
An in-hand guide to develop competitive Local SEO strategies for Small business

About the author:
John Duff is a published author and senior marketing manager for Thomson Data, a data management company that has helped sell thousands of software products on a global scale. With over 11 years of experience in online marketing techniques, John has authored articles for several leading business journals, worldwide.

While SEO continues to travel through its own leaps of success, Google introduces new guidelines to ensure website rankings stay true to its nature. Therefore, what does the launch of Penguin 2.0 means to B2B marketers; it means that Google has managed to set you back on work on search engine optimization task. The objective of Penguin 2.0 lies in tracking ‘spammy’ links and also linking the concepts of websites. The update then move to filter black hat techniques, but with continued support of many internet marketers within SEO community, we were able to find what the “bad links” basically were.

For every problem, there is a panacea and with an attempt to provide collated information about Penguin 2.0 effects and how small companies can leverage it with local SEO strategies, Thomson Data makes an attempt to educate and empower its readers through the following brief.
It’s already past 4 months that Penguin 2.0 update has arrived and the crucial testing period of B2B marketers started. Penguin 2.0 is a much “deeper” algorithmic update focused on flushing out sites that were benefited from link spams while promising to positively impact as against the predecessor launched in 2012. While that update kept the unnatural links in check, Penguin 2.0 especially focused on backlink patterns, anchor text uses and manipulative link building tactics which can misguide end users.