Every
online company more or less is becoming a media company, why? First Video is
becoming easier and cheaper to produce, secondly allowing brands to drive
better customer attention and engagement. These two drivers are most important
while driving a virtual conference. While five years ago, producing 8-15 video
talks (TED style) would have been a costly endeavor that only large
organizations could afford.
Today,
every production aspect, from video equipment through specialized manpower, is
much more accessible. While video production still requires a high level of
expertise, there are many professionals out there that can do much more with
less.
Here
are five reasons why video marketing is the new zing factor in video marketing.
1. Fastrack pipeline deals
In
this digital arena virtual summit significantly increased the speed at which
deals closed. Providing a more interactive medium to learn about offerings and
services, a fresh approach seemed to please most clients.
2. Reach more prospects and clients
The
volume of people registering for the event was much more than a traditional
vendor conference for the simple reason of less travel.
3. Deriving more insight
Gaining
more insight into what attendees are more interested in, virtual conferences
gives the option of opting what presentations to attend, which virtual
exhibitor “booths” to visit and who to speak with during the event.
4. Massive targeted networking
Via
virtual conference, a genuinely interactive dimension can be added so that
attendees can easily identify other attendees to whom they would like to chat.
5. Easy booth visitor capture
Presence
of a virtual booth at a video conference, exhibitors don’t need to worry about
accurately recording the details of their visitors or scanning their badges as
anyone who enter the booth is automatically recorded. Even exhibitors can
search attendees by job title/company name/country.
6. Capture great content
A
virtual conference can be a great excuse to execute all those videos you always
wanted to create and never had the time to budget.
7. Gaining valuable experience
Some
thinkers would still favor the personal-physical experience but for
organization with little event production experience, a virtual conference
could be a good way to gain valuable experience in coordinating speakers and
structuring an effective marketing plan.
So
have you tried virtual conferences? If yes, then share with us we are eager to
hear!!