As a B2B marketer do you think
it’s easier to judge social media and SEO in silos. If it is then I shall say
it’s going to be a very limited perception of both their capabilities. Most
search engines rank web content partially based on “trust” conveyed more
comfortably through social media. The logic that applies here is search engines
consider content to be valuable that has bagged the maximum number of likes,
retweets and likes. So search engines ranks what people want to see and social
media is the most trustable indicator in this.
Modifying to rank higher
It’s suggested to write content
keeping SEO in mind and most social sites allow you to include a description of
your business; therefore make the most of it by including important keywords
with an engaging style. Here are few tips to help you out:
- Customize
the URL
What are your views, a Facebook
URL that looks like facebook.com/5438nv8167 or one that looks like
facebook.com/YourCompanyName. Once you receive more than 25 likes Facebook
allows you to customize the URL.
- Post
shareable content
For SEO purposes it’s recommended
to share links to content that might actually get shared, as it is the only way
to improve social signals and boost the ranking of your content.
- Link
to Social Profiles
A wide social media presence would
require you to include
link to social profiles on your website, blog, local profiles, industry
directories that will help your brand to expand online and gain exposure/
followers for your social pages.
- Join
Google+
Google+ has been around
for a while now but adoption is slow among marketers, after all they have hard
time managing LinkedIn, Twitter, Facebook and an extra addition seems a burden.
But do not forget Google+
is a Google product and any content that you share gets noticed easily and
ranked more quickly by search engines.
Follow the above basic
steps and convert your ranking issue into a simplified solution. Want to know
more about SEO related topics keep following us and don’t forget to share your
views.