Social media is a vast domain and
there are no proper set ways to utilize it. It depends particularly on the
business working insights of different companies that shall define the social
media practices of companies. Years of product marketing driven writing or
content as we now know it, has honed their skills on feature-based marketing.
But this is boring!!
New expectations:
Yes consumers today have different
expectations – they want solutions to the problems. Once your target audience
has been identified, find their pain points and then treating them
Tips for Social Media Post Success
Include Keywords in Headlines
Forget what you want to speak
about, include keywords that your customers use while making a search about
your products or solutions.
Mention Adjectives in the Headline
So even headlines have to be
attractive or captivating, as you establish your authority on subject matter
every post is an opportunity to draw new visitors.
Put a compelling Image
Technologies are there to
back you up, use Instagram or Flickr to put a compelling image or you can even
use same stock photogram available on both the platforms.
Solve Problems
Ever wondered why “How to”
posts are so popular in different industries is that they answer questions and
if search engines finds your answer most suitable B2B searches probability of
your posts showing on top becomes higher.
Populate Customer Stories
Leverage existing
customers’ stories to portray what you can do for next in line, solving complex
business problems with products and services.
Utilize Video
Video is a powerful way to
tell a story, a post embedded with video shall can catch attention in a
different way than a written post. Make sure to keep it short within five
minutes or so.
Experiment with Different Formats
Try shorter posts if you
have a simple comment about industry news or longer analytical posts for
portraying views or an all image posts, keep trying different formats.
Use sub-heads to Make it Scannable
For the people on the web
scan, sub heads make it easier to glean some information from your post without
much time to read.
For all the above to be
fruitful make sure you are foundable on social networks and then you are good
to go.