We all know very few of the visitors do really read the blogs. But why this happens? Well it’s better to give solution, rather asking stupid questions. So below some of the tips would definitely help you to make your blogs readable.
Here we go…
Engaging introduction
You not only
want to hook your reader and get them immediately interested in what you are
writing about – that’s always a plus! – but you need to clearly explain what
they can expect to learn in your blog post so they will keep reading.In my introductions, I often include a personal story, try to relate to the reader through an experience we all share – like weather, waiting for the cable guy, online shopping, etc. – or establish a goal we are all striving for, like saving time or becoming better at using social media for B2B.
Bulleted lists
This is the best way to present a laundry list of information to make it more digestible. It can be bulleted or numbered and cover tips, how to’s, steps in a process, rankings, etc.
Bolded phrases
Your readers are busy, and it is very likely that they scan a blog post before deciding whether or not to read the whole thing. Make it easy for them and bold keywords and phrases in your lists and headings, like I am doing here. Resist the temptation to bold every keyword in the body of your post, though, as it is highly distracting.
Short paragraphs
Keep your paragraphs short – 2-4 sentences tops. If your paragraphs are longer, break them up, or edit out extraneous content or verbiage. I am willing to bet you can still get your point across with fewer words.
White space
The more white space your blog posts contains, the easier it is on the eyes. It is a visual trick, really. Think about reading a printed publication for a minute: would you rather read an article that is broken up by images, sub-headers, and white space around paragraphs, or one long, dense paragraph?
