Last
week, we already discussed some tips that B2B marketers can borrow from B2C
principles for branding success. However I had promised to come back with a
detailed discussion on the strategies, so here I am.
Refreshing
your memory: We basically talked about:
· Analyzing the B2B sales cycle and how B2C
inspire B2B strategies
· B2C marketing tactics that influences successful
B2B purchase decision, like building a memorable brand and to make sure that
the brand remain on top of the customers mind.
So what
tips can B2B marketers follow to start thinking more like your B2C colleagues?
Well here are some strategies that B2B marketers can implement straightaway:
1.
Understand
customer’s brain dynamics:
All
of your customers are made of business professional’s looking to make
economical, risk-averse and high value purchase for their company. Therefore
keep their risk and needs in mind while formulating business strategies.
2.
“Best Value For
Cheap Money”: Create similar striking brand recall:
Be
creative on cultivating new slogans and messages to differentiate you from
others. Make it in sync with your customer taste and is easy to remember so
that it stays on top of the mind.
3.
Graphics are
always crowd pullers:
Try
using splashy, interactive and memorable graphics for your brand message. Words
can be messed up but images always create an important impact on mind.
4.
Be creative but
be consistent too:
It’s
good to use different creative images but make sure that they are consistent
with your brand messages across every media channels like paid ads, social
media, sales sheets, webinars and most importantly your website.
5.
Customers are not
robots; treat them well as –“Humans”:
Oh yeah, definitely your customers are hard core business
people but deep down inside they are common humans with a heart. Treat them
well with a personal touch or a humorous laugh that would stand you out in
millions.
B2B marketers do a very difficult job in a high pressured
and competitive market. So whenever you meet one do not forget to shake hands
and acknowledge them. Their efforts, well, they definitely pay off!!