You have been hearing about the concept of personal branding
for years now, both in your professional arena as well as in your effective job
search. So what exactly is a Personal Brand? We can say that it is the value
that you create for yourself. Personal branding identifies who you are and what you do and
accordingly position you within the job market. You can use
both traditional marketing strategies and different social networking channels
like Facebook, Twitter and Technorati, to promote your personal trademark.
So, in this blog, I would be giving you certain easy to
follow tips that would help you plan and develop your personal brand:
1. Be consistent and set
achievable goals
Spend some time with yourself, understand what your core
strengths are and play with it. Build a consistent brand with your core
strengths, skills and experience. A
brand that is simple enough to define and connect with is always easy to
remember.
2. Value yourself in
sync with the market
In addition to the contribution you can make to an
organization, your skills and experiences come with a price tag. Decide what
you are worth of, using knowledge of the current job market and the salary paid
for different skills.
3. Stand
apart from others
Do proper research about your target audience and market
yourself accordingly. Something that differentiates you from the conventional,
certain expertise that was not noticed by others is something upon which you
can plan your personal brand.
4. Diligently
choose your communication forums
After completing your initial preparation, it is time to
decide how to launch you. It is not necessary to be present in every social
networking channel. Each of your target
audience is different and choosing your channel adds to your branding. Start
off with Linkedin and forums or Twitter and personal blog. Keep analyzing these
arenas and decide which one works best for you.
5. Plan
and execute your strategy
It is now time to execute your plan for personal strategy.
Decide how often you should post, on your blog, Twitter and on Facebook Give
yourself ample time to plan the effectiveness of each strategy.
6. Interact
with Aces
Intelligent interaction always pays off. Find out who are
the most visited people of your blog or those who are following you. Network
with them and comment on their blogs or posts.
7. Schedule your program
Create a list of ‘work to do’ for the week. Do you wish to
have a certain theme or have more interactions? Every move should promote the
self branding positively.
The essence of this post is to create a brand of yourself
and educate your target market about the unique value that you can provide,
unlike your competitors. Also push yourself to keep innovating!
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