Looking
ahead the economy has seen the emergence of many global small businesses with the passion of making it big someday. All of
the efforts to make your small business successful boils down to one fact: how
the customers behaviour are changing
and how to reach your targeted customer in a smarter and faster way. So you
have to deal with both types of customers: the ones who you already know and
the ones that you need to know.
So
how small business can best approach them-Technology? But technology has been evolving day in and day out. Leading to
customer fragmentation and generating new touch points. Devices like
Smartphones, social media, smart appliances, self-driving cars has made
customers to build their own universe connected to each other with shared
experiences. This has evolved them as customers who want you to find them.
With
such options available at hand, it takes research to understand which medium would best fit your goal of understanding
how customer segmentation is happening, ways to target them effectively and
more about those customers whom we are not able to reach now.
It
all depends on you to translate all the technology options into opportunities.
So let us discuss 10 such movements to review for opportunities:
1.Look out for social networks like Facebook,
Twitter and Goole plus, how are they connecting influencers and businesses.
2.Solutions like Yelp, Service Magic which are
basically referral based.
3.Facebook location updates and Foursquare
where you can share your location and earn
points.
4.Use outsourced
discounts and deals like Groupon and LivingSocial and evaluate what values
and what not.
5.Platforms such as Badgeville and Fangager , the
games platform that has improved loyalty and commerce.
6.How are your customers using mobile and what
apps are they mostly downloading and
using.
7.Building your online presence using different
platforms like tablets, smartphones, and laptops.
8.Judge the expectations of the connected
customers, why they value one channel over another?
The
success of any company cannot be judged by the fact whether it is too small or
too big. It is always determined by the way how many lives you have been able
to touch and change. Therefore try out
any of the opportunities to find out different ways to market, engage and serve your customers.