Keywords are the most important SEO element for every search engine; they are what search engines are better matched against. Choosing the right keywords for optimization is therefore, the most crucial step to a successful SEO campaign. SEO keywords are the key phrase of our website content and meta content which helps to find website by search terms in any search engines.

So are you wondering how to go about it just keep the following factors in mind:

1.       Choosing the right keywords for optimization:
  •    Choose keywords describing the content of your website.
  •    Consider the relevancy of these keywords to your websites.
  •    Rather than generic keywords, go for narrow keywords to get fewer and focused searches.
2.       Keyword Density:
  •    Develop targeted keywords.
  •    Make your site keyword rich by having good keyword density.
  •    Higher the keyword density, more relevant to the search string page is.
  •    Recommended density would be 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. 
3.       Placing keywords on the right places:
You can still have same keyword density as your competitors but placing keywords in the URL can boost your ranking incredibly.
  • Placing keywords in URLs and File Names:From SEO point of view it is better to have 5 keywords in the URL, but it would be extreme difficult to memorize the URL. Therefore, use not more than 3 words in the URL.
  • Using keywords in page titles:Contents of title tag are usually displayed in most search engines, make most use of it. So for SEO purposes just write the page title in tag.
  • Headings:From SEO point of view it is always preferable to have as many headings as possible, especially if they have the keywords in them. Though there are no technical limit to the length of the headings, but like URL you have to be careful with them.
So, there are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all – which are the keywords that you feel describe your site best.