Within the world of marketing language can play a big role in confusing audiences? Let’s take words like “audience” and “community”; they are anything but not same. Unless you are a performer the people before whom you perform. It is almost like an orchestra who performs and the audience who listens. The orchestra works together to create beautiful rhythms and this has nothing to do with the size of the audience.

But how does it affect you as a marketer? So let us discuss why the difference between audiences does and community should affect you as a marketer?
  1. A) Audience can be purchased: Buying an email list or direct marketing list is almost like buying an audience who would appreciate your products and services.B) Community has to be developed: Creating a community requires you to tap the passions of an audience and allow them to see your product or brand as part of their daily lives. It requires interaction and commitment on the right platforms.
  2. A) Audiences are automated: Mostly automated communication through twitter, RSS feeds and emails that can be sent without any intervention.B) Community are personal: Creating community requires engagement, time and approach. Emails should be sent using names and customized accordingly.
  3.  A) Audiences are disengaged: Only reason to have large audience base is that their response rate is slow. It requires extra consistent efforts and repeated attempts in your marketing activities.B) Communities are engaged: Communities are interested in what you have to say because you talk less about you and more about them.
  4. A) People are Set It and Forget It: With an example of ad, you run it; you measure the results and rinse it off. There’s nothing more to it and easily repeatable.B) Communities are like bonded relationships: Communities require continuous feeding and caring. Every situation is different and therefore, each response and action is personalized.
  5. A) Audiences work independently: Audiences do not how they got into your mailing lists; they do not talk about your brand and are least bothered about who else is talking about your brand.B) Communities work together: Communities interact with each other even without brand intervention. Communities find out issues and have conversations on them.

The above list is not exhaustive. What more differences can you find out? We would definitely like to hear them.