Along with, Pinterest allows you to organize and share images and videos on virtual pinboards that could be categorized into various themes or areas of interest. While using Pinterest you can add pins by uploading images, or using ‘Pin it’ or also opt to re-pin, adding an existing image or a new image of your choice for aggressive B2B marketing.
Pinterest, being a 2 years old site has most impressive figures:
- Pinterest is driving more traffic on the web, than Google+, Youtube, Rediff and Linkedin combined. (Source: Marketing Profs)
- Pinterest has grown by 4000% in the last 6 months, receiving 11 million unique visitors in Jan 2012 alone. (Experian Hitwise)
- Pinterest has huge viral potential and almost 80% of the pins are repins. (RJ Metrics)
So, we would be discussing 5 useful tips for successfully using Pinterest for your B2B business:
- Apply Infographics – A well thought out Infographics in Pinterest with useful information can get you lots of pins and repins, which can be a great way to promote your B2B business.
- Promote e-books, Whitepapers and Guides – You can add attractive cover images and make sure to gate the content so that people have to sign up to access it, automatically creating a database of email addresses to promote your business using Pinterest.
- Get followed – Pinterest is about how people find you and your pins. Write relevant, popular keywords on your description and boards to get sure shot traffic.
- Build relationship for promotion – Your first priority should be to engage your fans and build relationships. Asking them to share, comment and like your pin. Then display pins of your products creatively to promote engagement.
- Go beyond brand promotion – You can let your Pinterest profile tell your brand’s story in pictures, and also project to the world the kind of brand you are. Try and include relevant long tail keywords in the description for better SEO value.
For now, both B2C and B2B marketers are quickly realizing the potential of being part of this growing and highly engaging social property. Always 'Be creative' while using Pinterest to promote your B2B marketing.
