Obtaining referral traffic is an important tool for any of the SEO campaign. After all the goal of SEO optimization is to get a site ranked high in search engine result pages (SERP) so that traffic to the site will be increased. One way this traffic is measured is by referrals, or referring sites. When you use various social media strategies and link building strategies you certainly hope that they will work to increase traffic to your site.
What is Referral Traffic?
It understood that traffic is a key indicator of the success of your website. The benefits of high traffic are enormous, ranging from more clickthroughs, readers, and the potential to increase your Google PageRank. While many recognize the importance of traffic, not many remember the different types of traffic that impacts a website.
So, if you need some of that sweet online referral traffic, we’ve got you covered with five simple referral traffic strategies to help.
1. Guest Post:
Guest posts are a great way to build up referral traffic. Especially in light of the Penguins update, its best to focus your guest posting efforts on sites that are related to your business; which means your content will be in front of a relevant audience providing top-notch referral traffic. If you can setup a regular guest posting schedule, the entire better, because that allows you to keep your referral traffic from those resources steady over time.
But before allotting your guest to post, please brain storm the topic thoroughly. Are the blog posts professional and formal or more relaxed and laid-back? Is their reader base advanced or beginner? Many blogs have strict guidelines for guest posts with specific word counts and a certain number of links you are allowed to embed, so always read the guidelines first and keep those restrictions in mind while writing.
2. Pinterest:
A latest study by online sharing tool Shareaholic has found that Pinterest now drives more referral traffic than Twitter. Again, when it comes to referral traffic, Pinterest > Twitter
Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.
If you’re not pinning yet, you better get to it!
3. Press Release:
Making a press release is a fast way of flooding your site with traffic. A good press release is required though. It can drive traffic to your website in a short amount of time. It does not have to be about a major news story; it is merely a way to let the public know about any development, or to let them know about the launch of a new website.
4. Join forums and discussions
When you are in a forum, many allows you to have a siggy after your post, but remember you should contribute and don’t look spammy so you won’t get banned.
5. When you buy a product, leave a testimonial
Many websites that sell softwares or items have a testimonials page, just leave a testimonial it’ll add traffic also.
6. Reddit
Reddit is a great social bookmarking site ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social bookmarking potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community
