I know, and probably you do also know that most of today’s business professionals are well aware of the benefits of marketing on sites like Facebook and Twitter. Due to the rise of social media and blogging, the power of the press release seems to have forgotten the cold shoulder. 
If you are looking to boost traffic to your website and improve your business, don’t overlook the positive impact that online press release can have.So first of all, let us try to understand the meaning of press release and how it helps to the online marketing. 

What is Press Release?

Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool.

Why Press Release?

Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating an excellent opportunity to attract incoming links. Some of the press releases our SEO firm optimizes and distributes have gained as few as 30 unique domain name links and some have garnered over 500 – all from a single press release.

How to make it effective 

While it may seem daunting to jump into the foray of keywords, content and link building, utilizing effective online techniques is easier that it may seem and can be leveraged by even the smallest of businesses. By using these 4 quick SEO tips, you can immediately improve your press release visibility.

1. Find newsworthy topics
Your press release should announce something that is important to your company. If there is nothing new going on, you can make something happen: Offer an online discount to announce and promote through your press release, or start supporting a local nonprofit organization. The need to create newsworthy topics can help motivate your company to get involved in the community and become more active within your business and industry.

2. Write strong headlines
The headline is often the only part of your content that will show up on news pages across the Web – readers will have to click through to read the entire content. That means your headline must be compelling enough to grab readers’ attention at a single glance.

3. Use keywords
Google Keyword Tool is a basic keyword research tool that can help you determine popular phrases within your industry. If you want more in-depth analysis, there are Internet marketing agencies everywhere, including SEO firms, that specialize in finding the right keywords for your unique business. Once you’ve got the keywords, place them strategically throughout the press release. The headline, subhead and body should include relevant keywords that are linked back to your website.

4. Take advantage of social media
Once your press release is written and syndicated, you can use social media to help it garner even more attention. The more your press release is shared on Twitter and Facebook, the better.

SEO is an ever changing field and one I don’t think anyone fully masters.  So keep experimenting and keep writing new releases with SEO in mind, but also remember, when all is said and done, it comes down to telling a compelling story.  Don’t get so lost in the SEO game that you forget the basics.