Gamification is a great new way to get folks to accomplish relatively boring tasks like filling out surveys, shopping or absorbing company literature and marketing collateral. But is gamification for everybody and does it work with every product?

I’d say that with gamification, you’d better be pushing a consumer product to a consumer market. The settings in which businessmen engage with suppliers don’t generally encourage casual games and thus a B2B gamification drive might not be a fantastic idea. 

But hey! Enough beating around the bush and let’s get down to what brought you here in the first place. Here are a collection of quick tips to help you form a strategy that  games the market!

Figure out exactly what you want from gamification. There are lots of existing games that leverage psychological triggers to push forward a certain message. Usually, these cues are hidden behind graphic design and a well constructed storyboard. In fact, an in depth study of gaming will unveil many of the same triggers that seasoned marketers rely on such as instilling a sense of achievement in the consumer in order to drive a specific action.

Creating a game or a gaming app isn’t particularly hard. Many application developers can create relatively inexpensive, fun-to-play online and social games. Plus, you won’t have to wait forever, unless you intend to go the whole nine yards with design and scripting (which, come to think of it, you probably should).

While hardcore gamers are a highly vocal and demanding audience – they expect every new release to raise the bar on graphics, playability or (at the very least) the plot. 

Thankfully, your audience is not likely to have the same expectations. 

While excellent graphics and playability will undoubtedly help your cause, most social gamers are more focused on the quick gratification that your game delivers, so remember to have a masterful storyline and well constructed system of objectives and rewards

Like any good story, the best games parcel out information to keep you hooked and playing. But unlike a simple narration, the information that you receive in a game usually plays a significant role in determining your actions. Keep it interesting, feed users enticing chunks of information and don’t give away the ending too soon.


Integrate your products and services into the gaming system. This is a great way to boost brand equity and provide additional incentive for consumers to purchase your offering. 

Also remember to include in game rewards for social media interactions like sharing, showing approval and achieving spectacularly high scores.

An excellent tactic to help your game spread faster involves getting users to invite friends as a means of rapidly advancing game play or as a route to in-game rewards. Most Zynga! games use this mechanic to quickly build up large player bases. Additionally, you may want to consider implementing sharing functions that help gather badges, unlock achievements or assemble “collections” of in-game paraphernalia. 

As smart phone usage statistics begin to skyrocket, expect more consumers to access the internet on the go. Plus people love to game on their cell phones. Put two and two together and this means that you should ensure that your game is accessible via mobile! As a matter of fact, making your game mobile-friendly should be a cardinal aspect of your gamification strategy.