The Facebook landing page is likely the first impression the customer will have of your company. 
Just like any other first impression, you want it to be a positive one so that your company can continue to grow and customers will continue to knock on your door. A Facebook landing page refers to a custom tab designed for converting visitors to fans. The concept is simple, you want a clear call to action banner that engages or entices the user to “like” your page.
Here are 3 reasons why Facebook landing page is important for any business.